Doing Business: Does your company really want to hang out with me?

Surprise...
Surprise…

Does your company really want to hang out with me?
by Derek Sivers

Imagine you have a crush on a girl at the bank.

Every time you talk, it’s only business.

But one day she says, “Here’s my cellphone number. Call anytime.”

Wow! She likes you!

You call her and ask her out. She says OK.

You meet up for dinner and after talking for 15 minutes she says, “Could I interest you in a home equity loan?”

Arrgh! That’s worse than if she had never given you her number in the first place!

The fact that she only wants to talk about her business proves that not only is she not interested in you, but she was trying to trick you.

Now you’re insulted and will never go to that bank again, or at least never believe it when they pretend to care about you.

This is what’s happening with most companies’ “Social Media Strategy”.

They’re acting like they want to connect directly with you, get to know you, or hang out where you hang out.

But unless they learn how to stop selling, listen, and be real – they’re just permanently alienating potential crushes.

Shared with permission/original, and Derek’s other essays: http://sivers.org/sms

Writings: Paul Hawken, with “You are brilliant, and the earth is hiring.”

Paul Hawken:
Paul Hawken: “The most unrealistic person in the world is the cynic, not the dreamer. Hopefulness only makes sense when it doesn’t make sense to be hopeful. This is your century. Take it and run as if your life depends on it.”

I know it’s not graduation season exactly, but it feel like a good time as we look over the lengthening light the Winter Solstice brings to offer the light of Paul Hawken’s words, here.

One of the best I’ve read in past few seasons of speeches was the one Paul Hawken presented here below, as this incredible man with an incredible mind & no formal schooling received an honorary degree.

See what you think… it’s a good read & an inspiring way to start the day.

“You are brilliant, and the earth is hiring.”

The Unforgettable Commencement Address to the Class
of 2009, University of Portland, May 3rd, 2009

By Paul Hawken

When I was invited to give this speech, I was asked if I could give a simple short talk that was “direct, naked, taut, honest, passionate, lean, shivering, startling, and graceful.” Boy, no pressure there.

But let’s begin with the startling part. Hey, Class of 2009: you are going to have to figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating. Kind of a mind-boggling situation – but not one peer- reviewed paper published in the last thirty years can refute that statement. Basically, the earth needs a new operating system, you are the programmers, and we need it within a few decades.

This planet came with a set of operating instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, and don’t let the earth get overcrowded, and don’t touch the thermostat have been broken. Buckminster Fuller said that spaceship earth was so ingeniously designed that no one has a clue that we are on one, flying through the universe at a million miles per hour, with no need for seatbelts, lots of room in coach, and really good food – but all that is changing.

There is invisible writing on the back of the diploma you will receive, and in case you didn’t bring lemon juice to decode it, I can tell you what it says: YOU ARE BRILLIANT, AND THE EARTH IS HIRING. The earth couldn’t afford to send any recruiters or limos to your school. It sent you rain, sunsets, ripe cherries, night blooming jasmine, and that unbelievably cute person you are dating. Take the hint. And here’s the deal: Forget that this task of planet-saving is not possible in the time required. Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.

When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse. What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.

Click here for the rest of Paul’s remarks….

Read more “Writings: Paul Hawken, with “You are brilliant, and the earth is hiring.””

Writings: Thay & freedom

Freedom is not given to us by anyone; we have to cultivate it ourselves. It is a daily practice… No one can prevent you from being aware of each step you take or each breath in and breath out.

Thich Nhat Hanh